Army Trademark Licensing Program

Performance Work Statement (PWS)

To provide licensing support services to the U.S. Army in the execution and management of the Army Trademark Licensing Program (ATLP). This includes identifying prospective licensees, negotiating new agreements, and managing existing accounts to generate revenue and promote Army marks.

• Identify and negotiate with potential licensees for the use of Army marks (Indicia).

• Maintain existing licenses and generate new licensees.

• Act as a non-exclusive agent for the Army in identifying and negotiating with potential licensees and conducting promotions.

• Develop an overall licensing strategy with annual updates.

• Monitor and oversee existing licensing agreements to ensure timely submission of advances, royalties, minimums, and sales reports.

• Collect all payments from licensees and transmit them to the contractor.

• Monitor the marketplace for unauthorized use of Army indicia and address infringements.

• Provide legal support for negotiations and enforcement of agreements.

• Manage the approval process for licensee designs and merchandise.

• Maintain existing licenses and generate new licensees.

• Collect and transmit royalty payments promptly.

• Monitor and report on marketplace for unauthorized use of indicia.

• Provide quarterly royalty reports and financial statements.

• Develop and submit a Strategic Licensing Plan annually.

• Conduct bi-weekly In-Progress Reviews (IPRs) and quarterly business reviews.

• Place of performance is the contractor's facility.

• Term of Licenses: No more than 5 years from the date of establishment.

• Contractor personnel must sign a non-disclosure agreement.

• Services are non-personal services; no employer-employee relationship will exist.

• Contractor must maintain proper conduct and discipline of personnel.

• Contractor must maintain complete and accurate files and turn them over to the contracting officer upon agreement termination.

• Contractor must comply with all applicable laws, rules, regulations, and orders.

• Contractor must provide its own legal support.

• Contractor must obtain prior written approval from the Army for any expenses.

• Contractor must indemnify and hold the Army harmless against claims.

• Contractor must require licensees to indemnify and hold harmless the U.S. Army.

• Contractor must not assign, transfer, convey, or otherwise dispose of contractor privileges without written consent.

• Contract Type: No cost agreement.

• Compensation: Commission based on a percentage of cumulative gross royalty income, to be proposed by the contractor and negotiated with the Army. The Army will be paid the cumulative gross royalty income minus the contractor's commission and pre-approved expenses.

• Post-expiration/termination compensation: 35% of Royalties for up to a five (5) year post-expiration/termination compensation period for each respective licensee.

Solicitation / RFP / RFQ

This solicitation (W9124D26QA135) is for non-personal professional services for the comprehensive management and execution of the Army Trademark Licensing Program (ATLP). The government is procuring services related to trademark support, with no cost agreement for these services.

• Management and execution of the Army Trademark Licensing Program (ATLP).

• Services include, but are not limited to:

  • Program Management and Strategic Planning
  • Licensee Acquisition and Management
  • Brand Protection and Infringement Monitoring
  • Financial Management and Royalty Reporting
  • Providing and maintaining the Product Approval Portal

• Contract Type: Firm Fixed Price

• Period of Performance: Base Year (01 Jun 2026 - 31 May 2027) with four (4) option years.

  • Option Year One: 01 Jun 2027 - 31 May 2028
  • Option Year Two: 01 Jun 2028 - 31 May 2029
  • Option Year Three: 01 Jun 2029 - 31 May 2030
  • Option Year Four: 01 Jun 2030 - 31 May 2031

• NAICS Code: 541613 (Management Consulting Services)

• Size Standard: $24,500,000.00

• Offer Due Date: 06 May 2026, 02:00 PM

• Quotations must be submitted electronically via email to Madison D. Bennett (madison.d.bennett.civ@army.mil) and Barbara J. Jeffries (barbara.j.jeffries5.civ@army.mil).

• Email Subject Line: "Quotation Submission: W9124D26QA135 - [Offeror's Company Name]"

• Quotation Content:

  • File 1 (Technical and Past Performance): [Offeror Name]_Vol_1_Technical.pdf (15-page max for Technical Approach, 5-page limit for Past Performance).
  • File 2 (Price Quotation and Solicitation Documents): [Offeror Name]_Vol_2_Price.pdf (includes Price Quotation, completed SF 1449, Representations and Certifications, and acknowledged Amendments).

• Evaluation Factors: Technical Capability, Past Performance, and Price.

• Questions Deadline: 14 April 2026, 2:00 pm EST.

• This acquisition is set aside for Small Business.

• FAR clauses and provisions are incorporated by reference and in full text, including those related to:

  • System for Award Management (SAM)
  • Instructions to Offerors
  • Evaluation Factors
  • Offeror Representations and Certifications
  • Buy American Certificates
  • Service Contract Labor Standards
  • Item Unique Identification and Valuation (DFARS 252.211-7003)

• Inspection and Acceptance: Will be performed in accordance with the PWS and QASP at the Pentagon, Washington, DC.