CTP Advertising Data Monitoring Subscription and Training

Solicitation / RFP / RFQ

This document is a Request for Quotation (RFQ) for "CTP Advertising Data Monitoring Subscription and Training" for the U.S. Food and Drug Administration (FDA) Center for Tobacco Products (CTP). The acquisition aims to provide CTP with advertising data, including actual advertisements and estimated media spend, across traditional and non-traditional media channels to inform tobacco regulatory activities. The government will award a Firm-Fixed Price (FFP) Purchase Order (PO).

• Provide ongoing online access to an advertising data monitoring platform (e.g., MediaRadar Magnifier or equal).

• Offer technical assistance for setting up and maintaining the platform.

• The platform must track tobacco ads across various media channels (TV, radio, print, out-of-home, online display, online video, mobile ads, social media).

• Provide creative data (actual ads) and estimated media spend data.

• Allow for creative data download.

• Provide access to historical data from 2012 to the present.

• Minimum of four users must be able to access the system.

• Provide technical support and training.

• Contract Type: Firm-Fixed Price (FFP)

• Period of Performance: One (1) twelve-month Base Year and four (4) twelve-month Option Years (July 1, 2026 - June 30, 2031).

• Estimated Value: Not explicitly stated, but pricing is requested for Base Year and four Option Years.

• Quotations must be submitted electronically via email to the Contracting Officer by 10:00 AM (Eastern) on Friday, June 19, 2026.

• Proposals must be submitted without the use of "macros".

• Offerors must acknowledge validity through September 30, 2026.

• Questions/clarifications must be submitted via email by 10:00 AM (Eastern) on Tuesday, June 2, 2026.

• Evaluation will be based on a Lowest Priced Technically Acceptable (LPTA) source selection process.

• Technical acceptability will be assessed based on meeting minimum requirements, including platform capabilities, support, training, past performance, and key personnel.

• This acquisition is not set-aside for small business concerns.

• NAICS Code: 518210 (Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services) with a small business size standard of $40 million.

• Offerors must meet residency requirements (lived in the U.S. for at least three of the past five years).

• The solicitation incorporates provisions and clauses by reference; full text is available at www.acquisition.gov.

• Offerors must comply with all applicable security, privacy, and information technology accessibility (Section 508) requirements.

• Government-furnished property is not anticipated.

Form / Attachment / Pricing Sheet

This document is a pricing worksheet for the solicitation. Bidders are expected to use this template to provide their pricing details for the base year and option years.

• Base Year, Option Year I, II, III, IV: Separate sections for pricing across contract years.
• Deliverable: "Subscription and Trainings"
• Unit of Measure: "Up to 4 users"
• Frequency: "Annually"
• Quantity: "1"
• Unit Price: To be filled by the bidder.
• Total Price: To be calculated by the bidder (Unit Price * Quantity).
• Firm-Fixed-Price Totals: Subtotals for each year and a grand total.

This worksheet is critical for bidders to accurately calculate and submit their proposed costs. It outlines the structure for pricing the "Subscription and Trainings" deliverable for up to 4 users annually, across the base year and four option years. Bidders must complete the Unit Price and Total Price fields for each period to comply with the solicitation's pricing requirements.