Digital Content Evaluation and Analysis Platform License Subscription for CDC Office of Communication

SOL #: 75D30126Q78839Combined Synopsis/Solicitation

Overview

Buyer

Health And Human Services

Centers For Disease Control And Prevention

CDC OFFICE OF ACQUISITION SERVICES

ATLANTA, GA, 30333, United States

Place of Performance

NAICS

Computing Infrastructure Providers (518210)

PSC

Hardware And Software Products Supporting It Management Services. Includes Enterprise Architecture (Ea), Financial Management, And Strategic Planning. Ea Includes Services Supporting Business, Information, Application And Technical Architecture To Drive Standardization, Integration And Efficiency Among Business Technology Solutions. Financial Management Includes Services Involved In The Planning, Budgeting, Spend Management And Chargeback Of It Expenditures And The Costing Of It Products And Services. It Management And Strategic Planning Include Senior Professional And Administrative Support Services Facilitating Centralized It Strategy And Planning. (7F20)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/opp/636c5770903d493f9002e75ca24d84e3/view

Timeline

Posted

Feb 26, 2026

Last Updated

Mar 26, 2026

Submission Deadline

Mar 26, 2026, 4:00 PM

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Centers for Disease Control and Prevention (CDC) Office of Communication is soliciting proposals for a Digital Content Evaluation and Analysis Platform License Subscription. This platform will enable rapid online user testing for CDC digital content on desktop and mobile devices. This opportunity is a Total Small Business Set-Aside. Proposals are due March 26, 2026, at 12:00 PM EDT.

Scope of Work

The CDC requires a license subscription for a digital usability testing platform. Key functionalities include:

Conducting various rapid online user tests remotely (unmoderated short, standard, and moderated tests).
Ability to test on both desktop and mobile platforms.
Recording user screens and capturing user comments/feedback.
Rapid transcription of feedback and quick provision of testing results.
Access to a Contributor Network of panelists (general consumers, healthcare providers, public health professionals).
Provision of 6 creator seats with unlimited viewer seats, with optional surge for 2 additional creator seats and up to 3,000 additional session units.
Customer support via email, live chat, and phone with 24-hour business week coverage. The platform aims to provide data and insights to inform effective health communications and ensure CDC's digital products meet user needs.

Contract Details

Contract Type: Firm-Fixed Price.
Period of Performance: A base period from April 1, 2026, to March 31, 2027, with four one-year option periods extending through March 31, 2031, plus a potential six-month extension.
NAICS Code: 518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services.
Set-Aside: Total Small Business Set-Aside (FAR 19.5).
Payment Terms: Subscription costs will be paid annually upon license activation/delivery; non-optional work will be paid monthly.
Security Requirement: FedRAMP authorization is required unless a policy exception is granted by the CDC Chief Information Security Officer. Alternative security attestations are not accepted.

Submission & Evaluation

Offers Due: March 26, 2026, at 12:00 PM EDT.
Evaluation Criteria: Initial acceptability screening (Go/No-Go) based on Section 508, PII/encryption, and Security compliance. Subsequent evaluation will consider Technical Capability, Management Approach, Similar Experience, Past Performance, and Price. Technical factors are significantly more important than price.
Proposal Structure: The technical quote (Volume I) has a 20-page limit, which includes cover letters, TOCs, appendices, tables, and figures. Content outside specified volumes will not be evaluated.
Labor Categories: Offerors may use commercial role titles for labor categories in the staffing plan.
Other Requirements: Compliance with IT security, PII, and Section 508 requirements. Contractor employees must sign a Non-Disclosure Agreement (NDA). Past performance information is required.

Key Updates

This solicitation has been amended to upload a Questions & Answers (Q&A) document and an amended copy of the solicitation. The due date for offers has been extended to March 26, 2026. The Q&A document clarified proposal structure, payment terms, and confirmed the FedRAMP authorization requirement. Surge CLINs for optional services will be added via amendment.