Digital Marketing (EDWOSB)

Form / Attachment / Pricing Sheet

This document is a price matrix template for vendors to provide their pricing for the opportunity.

• Quoter Information: Fields for Quoter Name, UEID, CAGE Code, and Point of Contact (POC).
• Opportunity Identifier: W912LA-26-Q-A010 PRICE MATRIX.
• CLIN Details: Includes CLIN #, CLIN Description (0001 - Digital Marketing), CLIN Type (Firm Fixed Price), Quantity (12 Months), Unit, Unit Price, and CLIN Price.
• Total Quoted Price: A field to sum up the total quoted price.

Vendors must complete this price matrix to submit their pricing proposal. It requires details on the quoter, specific CLIN pricing for Digital Marketing services over 12 months, and the total quoted price. The provided example shows a total quoted price of 0.0, indicating this is a template for bidders to fill in.

Statement of Work (SOW) / Performance Work Statement (PWS)

To provide a comprehensive marketing package for the California Army National Guard (CAARNG) to achieve recruitment and retention goals. This includes generating qualified leads, offering lead capture and nurturing solutions, and supporting the Recruiting and Retention Battalion (RRB) staff.

• Develop and execute a comprehensive marketing program.

• Generate qualified recruitment leads.

• Offer customized lead capture and nurturing solutions.

• Support RRB leadership, recruiters, and marketing staff.

• Provide digital domain advertising, focusing on business location management and social media.

• Improve digital footprint through enhanced digital identity management across multiple platforms.

• Period of Performance (PoP): 12-month Base Year (July 1, 2026 - June 30, 2027).

• Place of Performance: Not specified (N/A).

• Contractor shall provide all personnel, equipment, tools, and materials, except for Government Furnished items.

• Contractor personnel must identify themselves as contractors in all dealings with Government or non-Government entities.

• Contractor must adhere to a zero-tolerance policy regarding trafficking in persons and use of forced labor.

• Government has unlimited rights to all documents and materials produced under this contract.

• Contractor shall designate a Contract Manager (CM) with full authority.

• Recognized US holidays are listed; contractor shall not perform services on these days.

• COMSEC/IT security procedures apply to all communications with DoD organizations.

• Contractor must comply with Quality Assurance Surveillance Plan (QASP).

Solicitation / RFP / RFQ

This solicitation seeks proposals for a comprehensive marketing package for the California Army National Guard (CAARNG) to support recruitment and retention goals. The contractor will be responsible for generating qualified recruitment leads, offering a customized lead capture and nurturing solution, and supporting the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.

• Comprehensive marketing package for CAARNG.

• Generation of qualified recruitment leads.

• Customized lead capture and nurturing solution.

• Support for RRB leadership, recruiters, and marketing staff.

• Services include Market Research, Marketing Strategy & GIS Analytic Studies, Recruiting Location Management, Digital Asset Management System, and Media Plan Development & Execution.

• Contract Type: Firm Fixed Price.

• Period of Performance: July 1, 2026, to June 30, 2027 (12 months).

• Estimated Value: Not explicitly stated, but NAICS code 541810 has a size standard of $26,000,000.00.

• Proposal Submission: Emailed to the Contracting Officer (KO), Kaipo Kim, by the due date and time specified on Page 1, Box 8 (Pacific Time).

• Evaluation Factors (in order of importance): Technical, Past Performance, and Price.

• Technical evaluation will assess Organizational & Management Plan, Market Research, Marketing Strategy & GIS Analytic Studies, Recruiting Location Management, Digital Asset Management System, and Media Plan Development & Execution.

• Past Performance will be evaluated based on recency (within three years) and relevancy.

• Price will be verified for accuracy and used to determine a fair and reasonable price.

• This acquisition is set aside for Small Business.

• NAICS Code: 541810 (Advertising, Public Relations, and Related Services).

• Size Standard: $26,000,000.00.

• The solicitation incorporates FAR clauses by reference, including those related to commercial products and services, small business, and labor standards.

• Offerors must adhere strictly to submission instructions, including format and page limitations for technical information.

• Non-responsive proposals may not be evaluated.

• The government reserves the right to award without discussions.

Form / Attachment / Pricing Sheet

This document is a U.S. Department of Labor Wage Determination (No. 2015-5631, Revision No. 26) for the Service Contract Act. It establishes the minimum wage rates and fringe benefits required for various occupations in specific geographic areas. This document is crucial for contractors to understand their labor cost obligations when bidding on or performing federal service contracts.

• Geographic Area: California Counties of El Dorado, Placer, Sacramento, Yolo.
• Occupational Listings: Provides a comprehensive list of job titles, corresponding occupational codes, and their required minimum hourly wage rates.
• Fringe Benefits: Specifies required fringe benefits, including Health & Welfare rates ($5.55 per hour or $222.00 per week/month, with an alternative EO 13706 rate of $5.09 per hour or $203.60 per week/month).
• Executive Orders: Includes notes on Executive Order 13706 (Paid Sick Leave) and Executive Order 13658 (minimum wage adjustments).
• Conformance Process: Outlines the procedure for contractors to request wage rates for classifications not listed in the determination.

Bidders must use this document to accurately calculate labor costs for their proposals. Failure to comply with these wage and benefit requirements can lead to contract non-compliance and penalties. It helps determine the minimum compensation for employees performing work under the contract in the specified locations.