Hologram Licensing Support

Solicitation / RFP / RFQ

This solicitation (W9124D26QA1360001) is for "Hologram Program Management" for the Office of the Chief of Public Affairs Army Trademark Licensing Program. The government requires non-personal professional services for the comprehensive management and execution of the Army Official Licensed Hologram Support. This is a no-cost agreement.

• Management and execution of the Army Official Licensed Hologram Support.

• Services are non-personal professional services.

• The document references a Performance Work Statement (PWS) for detailed requirements.

• Contract Type: Not explicitly stated, but the solicitation is an RFQ (Request for Quotation) as indicated in Block 14.

• Period of Performance: Includes a base period and multiple option periods extending through June 2031.

  • Base Period: June 24, 2026 to June 23, 2027 (1 Job)
  • Option Periods: Extend annually through June 23, 2031.

• Estimated Value: Not stated in the provided pages.

• Offer Due Date: May 27, 2026, 02:00 PM.

• Submission Method: Electronically via email to Madison D. Bennett (madison.d.bennett.civ@army.mil) and Barbara J. Jeffries (barbara.j.jeffries5.civ@army.mil).

• Email Subject Line: "Quotation Submission: W9124D26QA136 - [Offeror's Company Name]"

• Proposal Acceptance Period: Minimum of 90 calendar days after the closing date.

• Evaluation Factors: Best value tradeoff source selection based on:

  • Factor 1: Technical Capability (Subfactors: Proposed Execution, Design, Management Approach)
  • Factor 2: Price
  • Factor 3: Past Performance

• Technical Capability is significantly more important than Past Performance or Price. Subfactors 1 and 2 of Technical Capability are of equal importance and more important than Subfactor 3.

• A rating of "Acceptable" is required for the overall Technical Capability factor and each technical subfactor.

• Discussions: The government intends to award without discussions but reserves the right to conduct them.

• The acquisition is marked as "UNRESTRICTED" in Block 10.

• NAICS Code: 323111 (Commercial Printing (except Screen Printing))

• Size Standard: Not specified in the provided pages.

• The solicitation incorporates FAR clauses by reference, including those related to commercial products and services, evaluation, representations and certifications, and unique item identification.

• A Performance Work Statement (PWS) is referenced as an attachment (Page 22).

• Offerors must submit proposals in four volumes: RFP Documents, Technical Capability, Price, and Past Performance.

Amendment / Modification

This amendment modifies the solicitation W9124D26QA136 by extending key deadlines and providing updated submission instructions.

Specifically:

• The Response Due Date has been extended from May 22, 2026, to May 27, 2026, at 2:00 PM Eastern Time.

• The question submission deadline has been extended from April 29, 2026, to May 6, 2026, at 2:00 PM Eastern Time.

• Solicitation Response Date and Time: Extended.

• Question Deadline: Extended.

• Addendum to 52.212-1, Instructions to Offerors: Modified to clarify quotation submission via email, specify the email subject line format, and reiterate the proposal acceptance period.

• Proposal Submission Instructions: Updated to include submission via email to the Contract Specialist and Contracting Officer, with specific email addresses provided.

• Timeliness: Clarified that quotations must be received by the specified date and time, and the email subject line format is mandatory.

• Proposal Preparation Instructions: Details on proposal organization into four volumes (RFP Documents, Technical Capability, Price, Past Performance) with specific page limitations and content requirements for each are provided.

• Questions Regarding the Solicitation: Confirms questions must be submitted in writing via email by the new deadline.

Offerors are advised of the extended deadlines for both proposal submission and question submission. Updated instructions for electronic submission via email and required email subject line format must be followed. Proposal preparation should adhere to the detailed volume and content requirements outlined in the amended instructions.

Statement of Work (SOW) / Performance Work Statement (PWS)

This Performance Work Statement (PWS) outlines the requirements for a "no-cost" agreement to provide trademark licensing solutions for the U.S. Army Trademark Licensing Program (ATLP). The goal is to augment Army marketing efforts by increasing the visibility of Army marks and brand through licensed merchandise.

• Provide officially licensed Hang Tags, Hologram Stickers, Package Seals, and Track and Trace Technologies.

• Incorporate Army logos, "Official Licensee" text, and www.goarmy.com URL into designs.

• Develop secure holograms with detailed and nano-sized elements, complex conversion techniques, "latent imaging," and "nano imagery."

• Implement a secure manufacturing process for multi-layer secure holograms.

• Develop patented hang tag processes with unique shapes, laser serialization, and graphic visual effects.

• Provide package seals that indicate tampering.

• Establish and manage accounts for an estimated 264 licensees to order approved items.

• Provide technology for licensees to order products, manage supply chain, and shipment.

• Offer technical support to licensees.

• Provide monthly sales reports and year-to-date sales data for each licensee.

• Provide government tracking capabilities for sales by product and licensee, active/inactive licensees, and product submission status.

• Offer a fully operational online portal for licensees to register, upload product concepts, and manage licensing documentation for review and approval.

• Quality Control program to be developed within 30 days of contract award.

• Performance evaluated against a Quality Assurance Surveillance Plan (QASP).

• Monthly sales reports and year-to-date sales data.

• Government tracking of sales and licensee activity.

• Base period: 60 months (June 1, 2026 - May 31, 2031).

• Place of performance: Contractor's location.

• Hours of operation to overlap with ATLP core office hours (0900-1600 eastern).

• No-cost agreement; government will not fund services. Contractor revenue generated from licensee sales.

• Contractor must provide Project Manager (PM) details at proposal submission.

• Contractor must provide an organizational chart with key personnel.

• All contractor employees must sign a Non-Disclosure Agreement (NDA).

• Contractor employees must complete DoD IA awareness training and AT Level I training if access to Army installations is required.

• Contractor must not employ individuals creating a conflict of interest.

• Contractor must protect proprietary data and adhere to the Privacy Act of 1974.

• Contractor must comply with all applicable laws, rules, and regulations.

• Deliverables include PM identification, organizational chart, recommendations for holograms/hangtags, established licensee accounts, operational online portal, sales tracking ability, and monthly sales reports.

Solicitation / RFP / RFQ

This solicitation is for "Hologram Program Management" for the Office of the Chief of Public Affairs Army Trademark Licensing Program. The government requires non-personal professional services for the comprehensive management and execution of the Army Official Licensed Hologram Support. The Product Service Code is R498, and the NAICS code is 323111.

• Hologram Program Management services.

• Comprehensive management and execution of the Army Official Licensed Hologram Support.

• Services are non-personal.

• This is a No-cost agreement.

• The contract includes multiple line items and option periods, with delivery/performance periods extending from June 24, 2026, to June 23, 2031.

• Offer Due Date: May 22, 2026, at 09:00 AM.

• Submission Method: Quotations must be submitted electronically via email to the Contract Specialist and Contracting Officer.

• Proposal Format: Organized into four volumes: RFP Documents, Technical Capability, Price, and Past Performance.

• Evaluation Factors: The contract will be awarded based on a best value tradeoff, considering Technical Capability (Proposed Execution, Design, Management Approach), Price, and Past Performance. Technical Capability is the most important factor, followed by Past Performance and Price.

• Questions Deadline: All questions must be submitted in writing via email no later than 2:00 PM EST on April 29, 2026.

• The acquisition is set aside for "Small Business" (Unrestricted).

• The solicitation incorporates FAR clauses by reference, including those related to commercial products and services, representations and certifications, evaluation, and Buy American provisions.

• A Performance Work Statement (PWS) is attached as an exhibit.

Statement of Work (SOW) / Performance Work Statement (PWS)

To provide officially licensed Hang Tags, Hologram Stickers, Package Seals, and Track and Trace Technologies on behalf of the U.S. Army, supporting its marketing and recruiting efforts by increasing brand visibility and preventing infringement.

• Provide personnel, equipment, supplies, and services for licensed products.

• Develop and manufacture high-security holograms with detailed elements, nano-sized features, "latent imaging," and "nano imagery."

• Incorporate the Army Logo and "www.goarmy.com" URL into all licensed items.

• Establish and manage accounts for an estimated 264 licensees to order products.

• Provide technology for licensees to order products, manage supply chains, and track shipments.

• Offer technical support to licensees.

• Provide monthly sales reports and year-to-date sales data for each licensee.

• Develop and maintain a fully operational online portal for licensees to submit product concepts, royalty reports, and licensing documentation for review and approval.

• Provide a Project Manager (PM) and an organizational chart with key personnel.

• Quality Control program to be delivered within 30 days of contract award.

• Performance evaluated against a Quality Assurance Surveillance Plan (QASP).

• Monthly sales reports and year-to-date sales figures.

• Government ability to track sales by product and licensee, and query licensee database.

• Contract Type: No-cost agreement with a Firm Fixed Price value of zero dollars.

• Period of Performance: Base period of sixty (60) months from June 1, 2026, to May 31, 2031.

• Place of Performance: Contractor's location.

• Contractor employees must complete DoD IA awareness training and AT Level I training if access to Army installations is required.

• No organizational conflict of interest is permitted.

• Contractor must sign a Non-Disclosure Agreement (NDA).

• Contractor personnel must identify themselves as contractors to avoid creating the impression of being Government officials.

• All data/files generated must be maintained and protected by the contractor.