Media Advertising Services for NNSY
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Navy, specifically Norfolk Naval Shipyard (NNSY), is soliciting proposals for Media Advertising Services to support talent sourcing and recruitment for its C1102PE operations. This is an Unrestricted acquisition for a one-year advertising campaign. Proposals are due by June 19, 2026, at 2:00 PM.
Scope of Work
NNSY seeks a one-year contract for a "Media Place-Based, Out of Home Advertising Bundle" to recruit talent, excluding regular job fair advertising. The campaign aims to support the sourcing and onboarding of 300 skilled trades workers, with a primary focus on Inside Machinists.
Key requirements for the advertising bundle include:
- Approximately 20-30 second slots for streaming content.
- Utilization of over 300 digital displays in the Hampton Roads and Outer Banks markets.
- Displays hosted in a mix of top-rated venues, reaching nearly 400 retail, restaurant, and fitness locations.
- Inventory allowing over 1 million weekly impressions with an average dwell time of 45-60 minutes.
- Ability to publish, change, and rotate images remotely via Wi-Fi.
- Capability to design video and real-time motion graphics.
- A specialized, localized footprint to directly engage with the local community.
Contract Details
- Contract Type: Firm Fixed Price
- Period of Performance: 364 days from the contract award date.
- Set-Aside: Unrestricted
- NAICS Code: 541850 (Advertising Services)
- Size Standard: $14 million
- Place of Performance: Portsmouth, VA
Submission & Evaluation
Proposals must adhere to the Statement of Work and include responses to all fill-in clauses within the solicitation/1449. Offers will be evaluated based on Price, Technical Capability, and Past Performance. Factors other than price are combined and considered less important than price. The Government intends to evaluate offers and award without discussions.
Key Dates & Contact
- Solicitation Published: June 9, 2026
- Proposal Due Date: June 19, 2026, at 2:00 PM (Eastern Time)
- Primary Contact: CHAUNSA SAUNDERS, chaunsa.d.saunders.civ@us.navy.mil, 757-396-9692
Payment will be made via Wide Area WorkFlow (WAWF), and inspection/acceptance will occur at the destination.