NJ ANG Recruitment Advertising
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The 108th Wing, New Jersey Air National Guard has issued a Notice of Intent to Award Sole Source to Intersection media LLC for recruitment advertising services on NJTransit buses and rails. This is not a request for competitive quotes, bids, or proposals. Interested parties may identify their interest and provide a capability statement by June 11, 2026, at 9:00 p.m. EST.
Purpose
The New Jersey Air National Guard requires an advertising package to promote recruitment efforts, specifically utilizing advertising space on NJTransit buses and rails.
Scope of Work
This procurement is for a one-time sole source contract to purchase an advertising package that promotes the New Jersey Air National Guard. The advertising will be displayed on NJTransit buses and rails.
Contract Details
- Type: Sole Source Contract (Notice of Intent)
- Authority: FAR 6.302-1, "Only one responsible source and no other supplies or services will satisfy agency requirements."
- Intended Awardee: Intersection media LLC, 10 Hudson Yards, 26th Floor New York, NY 10001.
- Justification: Advertising rights for NJTransit are exclusively available for purchase directly from Intersection media LLC.
- Product Service Code: R701 (Advertising Services)
- NAICS Code: 541890 (Other Services Related to Advertising)
- Size Standard: $15 Million
- Set-Aside: None specified (due to sole source intent)
Response Requirements
This is not a solicitation. However, responsible sources may identify their interests and provide a capability statement in response to this notice. All respondents must be registered in the System for Award Management (SAM) and possess a valid DUNS number, CAGE Code, and Tax Identification Number.
Deadlines & Contact
- Response Due: June 11, 2026, 9:00 p.m. EST
- Point of Contact: Brian Maloney, Contracting Officer
- Email: brian.maloney.5@us.af.mil
- Phone: 609-754-3117
All correspondence must be written and sent via email. Telephone inquiries will not be accepted. Information received will be considered solely for determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed contract based on responses is at the Government's discretion.