NNSY Job Fair Advertising Amendment 0001
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
This is Amendment 0001 to solicitation N4215826QN029 from the Department of the Navy, Norfolk Naval Shipyard (NNSY), seeking proposals for Radio and Television Advertising Services. The advertising will support NNSY's hiring efforts for job fairs in the Hampton Roads, Central Virginia, and Outer Banks regions. This acquisition is a Total Small Business Set-Aside.
Scope of Work
The solicitation requires comprehensive advertising services, including:
- Production and airing of :30 generic hiring commercial ads for TV and radio.
- Utilization of Cameo.com for celebrity personalized messages.
- Development of TV ads targeting skilled maritime trades with a "Call to Action."
- Creation of radio ads tailored to specific demographics.
- Delivery of targeted social media (Facebook and Instagram) advertisements.
- Implementation of geo-fencing to target specific geographic areas and demographics.
- Provision of campaign metrics (digital impressions, clicks) and activity summaries after each career fair.
Amendment Details
Amendment 0001 introduces significant changes to the original solicitation:
- New CLINs: Adds CLIN 0002 for September Radio and Television Advertising (anticipated event date 19 Sep 2026) and CLIN 0003 for October Radio and Television Advertising (anticipated event date 7 Nov 2026). Both are Firm Fixed Price.
- CLIN 0001 Modification: Changes the Unit of Measure from 'Each' to 'Job' and extends its Period of Performance from '01 Jul 2026 to 25 Jul 2026' to '01 Jul 2026 to 31 Dec 2026'.
- Deleted CLINs: Removes previous CLINs 1001 and 2001.
- Other Changes: Modifications to the Statement of Work, inspection and acceptance locations, and delivery information to reflect the new CLIN structure.
Contract & Timeline
- Type: Firm Fixed Price for each advertised item.
- Set-Aside: Total Small Business.
- NAICS Code: 541810 (Advertising, Public Relations, and Related Services) with a size standard of $25.5 million.
- Period of Performance: July 1, 2026 - December 31, 2026.
- Offer Due Date: June 3, 2026, at 10:00 AM local time.
- Published: May 28, 2026.
Submission & Evaluation
Proposals must be submitted via email to Daliah Sapp. Evaluation will consider Technical Capability, Past Performance, and Price. The award will be made to the responsible offeror whose proposal is most advantageous to the Government.
Contact Information
- Primary: Daliah Sapp (daliah.a.sapp.civ@us.navy.mil, 757-396-9830)
- Secondary: Denise J Swain (denise.j.swain.civ@us.navy.mil, 757-936-2206)