Notice of Sole Source WA ANG Recruiting Theater Advertising FY26
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Washington Air National Guard (WA ANG), under the Department of the Army, has issued a Special Notice announcing its intent to award a sole source contract to National CineMedia, LLC (NMC) for recruiting theater advertising in Washington State. This acquisition is for advertising on approximately 32 movie screens over a 5-week period, with an estimated value of $25,000.00.
Scope of Work
The requirement is for advertising services to be displayed on approximately 32 movie theater screens located within Washington State. The advertising campaign is intended to run for a period of 5 weeks to support WA ANG recruiting efforts.
Contract & Timeline
- Type: Special Notice / Intent to Award Sole Source (Firm Fixed-Price anticipated)
- Duration: 5 weeks of advertising
- Value: Estimated $25,000.00
- Set-Aside: None (Sole Source)
- Response Due (for questions/concerns): April 18, 2026, at 21:40 UTC
- Published: April 8, 2026
Additional Notes
The intent to award on a sole source basis to National CineMedia, LLC is justified by NMC's exclusive advertising authority at the targeted movie theaters in Washington State. This means no other company holds the rights to advertise at these specific locations. This opportunity is not being competed. Interested parties who believe they can meet this requirement should direct questions or concerns to the Contracting Officer by the response date.