OST Seafood Data
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Department of Commerce (DOC), National Oceanic and Atmospheric Administration (NOAA), National Marine Fisheries Service (NMFS) intends to negotiate a sole-source contract with Circana, LLC for seafood sales data. This data is crucial for monitoring and reporting in the seafood sector, consumer demand modeling, and forecasting economic conditions for the commercial fishing industry. Firms believing they can meet the government's requirements must submit documentation within 15 days of publication (by June 25, 2026).
Scope of Work
The requirement is for non-personal services to purchase two specific seafood sales data sets:
- Food Service Seafood Sales Data (SupplyTrack): Includes categories like Fish, Other Seafood, Shellfish, with detailed attributes (e.g., Fish Type, Harvest, Packaging, Seafood Origin) down to UPC level. Geographies cover Total U.S. Circana SupplyTrack with Census Division breakdown. Measures include Units, Dollars, and Pounds for January 2025 - December 2025.
- Retail Service Seafood Sales Data (OmniMarket): Covers Circana Fresh (Perimeter) Seafood and Frozen Seafood data, with detail down to UPC/item level. Geographies include Total US MULO+ with Conv and available states. Measures include Dollar Sales, Unit Sales, Volume Sales, Share, Average Price, and Distribution for Q3 2025 - Q2 2026.
This data is essential for NMFS economists to construct consistent time series for historical data, enabling reporting and analysis of trends affecting the fishing industry.
Contract & Timeline
- Type: Notice of Intent to Negotiate a Single-Source Contract (Special Notice)
- Authority: FAR 12.102(a)
- Intended Contractor: Circana, LLC
- Period of Performance: Annual Subscription Period: June 30, 2026 - June 30, 2027
- Set-Aside: None (sole-source intent)
- Response Due: June 25, 2026 (15 days after June 10, 2026 publication)
- Published: June 10, 2026
Justification for Sole Source
NOAA/NMFS has determined that Circana, LLC is the only vendor capable of providing the required unique and highly specialized seafood sales data. NMFS economists have used Circana's SupplyTrack and OmniMarket data for multiple years, and continuing with this source ensures the construction of a consistent time series for critical economic reporting and analysis. The data sets are direct Circana product offerings not available from other vendors.
Action Items
This is not a request for competitive proposals. However, firms that believe they can fully meet the government's requirements may submit substantiating documentation in writing to Shawana Randolph (shawana.randolph@noaa.gov) by June 25, 2026. This documentation will be evaluated solely to determine if a competitive procurement is feasible. Oral communications are not accepted.