OUTREACH NOTICE: USAFA Brand Analysis

SOL #: USAFACSOCALL006Special Notice

Overview

Buyer

USAF ACADEMY, CO, 80840-2303, United States

Place of Performance

USAF Academy, CO

NAICS

Marketing Consulting Services (541613)

PSC

Market Research And Public Opinion Services (Includes Telephone And Field Interviews, Focus Testing, And Surveys) (R422)

Set Aside

No set aside specified

Timeline

1
Posted
Jun 10, 2026
2
Action Date
Jun 18, 2026, 4:00 PM

Qualification Details

Fit reasons
  • NAICS alignment with historical contract wins in similar service areas.
  • Scope strongly matches core technical capabilities and delivery model.
Risks
  • Past performance thresholds may require one additional teaming partner.
  • Potential clarification needed on staffing minimums before bid/no-bid.
Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The United States Air Force Academy (USAFA) has issued a Special Notice / Informational Outreach regarding an active solicitation for a Brand Analysis. This notice alerts industry to CSO Call 006 (FA7000-25-S-C001), which seeks innovative commercial solutions for a comprehensive, multi-tiered Brand Assessment and a phased Strategic Brand Roadmap. The maximum budget for this effort is $65,000. Solution Briefs for CSO Call 006 are due by June 18, 2026, 10:00 AM MDT.

Scope of Work

USAFA aims to establish its brand as the nation's most desirable, recognizable, and prestigious service academy. The requirement involves benchmarking the USAFA brand against "Gold Standards," direct peer institutions, and aspirational elite civilian STEM universities. Elite commercial strategic communications and branding consultancies are invited to submit "Solution Briefs" (maximum 5 pages) in response to the official CSO Call 006.

Contract & Timeline

  • Type: Special Notice (referencing CSO Call 006)
  • Product/Service Code: R422 (Market Research And Public Opinion Services)
  • Set-Aside: None specified for this notice.
  • Submission Deadline (for CSO Call 006): June 18, 2026, 10:00 AM MDT
  • Published: June 10, 2026
  • Budget Limitation: $65,000
  • Place of Performance: USAF Academy, CO 80840, United States

Evaluation

Evaluation criteria and submission instructions are detailed in the official CSO Call 006 posting. Vendors must refer to that document for complete information.

Additional Notes

This is an informational outreach only. DO NOT SUBMIT PROPOSALS OR SOLUTION BRIEFS IN RESPONSE TO THIS SPECIAL NOTICE. All interested vendors MUST navigate to the official CSO Call 006 posting to review the full Performance Work Statement (PWS), submission instructions, and evaluation criteria. Questions must be directed to personnel listed in the official CSO Call 006 document.

Link to Official Solicitation (CSO Call 006): https://sam.gov/workspace/contract/opp/809eb182d3684cf888e72245c42fe543/view CSO Call 006 Title: FA7000-25-S-C001 Call 006 - USAFA Brand Analysis

People

Points of Contact

Tammy MartinPRIMARY
tammy.martin.6@us.af.mil

Files

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Versions

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Special Notice
Posted: Jun 10, 2026
OUTREACH NOTICE: USAFA Brand Analysis | GovScope