R408--Market Research, Polling, Printing, and mailing services to support VA Million Veterans Program.

SOL #: 36C24E26R0001Solicitation

Overview

Buyer

Veterans Affairs
Veterans Affairs, Department Of
RPO EAST (36C24E)
PITTSBURGH, PA, 15212, United States

Place of Performance

Place of performance not available

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

Program Management/Support Services (R408)

Set Aside

No set aside specified

Timeline

1
Posted
Feb 26, 2026
2
Last Updated
Mar 25, 2026
3
Submission Deadline
Apr 2, 2026, 2:00 PM

Qualification Details

Fit reasons
  • NAICS alignment with historical contract wins in similar service areas.
  • Scope strongly matches core technical capabilities and delivery model.
Risks
  • Past performance thresholds may require one additional teaming partner.
  • Potential clarification needed on staffing minimums before bid/no-bid.
Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Department of Veterans Affairs (VA) is soliciting proposals for Market Research, Polling, Printing, and Mailing Services to support the Million Veteran Program (MVP). This is an UNRESTRICTED Indefinite Delivery/Requirements contract with a potential value of up to $44 million over five years. The contractor will provide comprehensive support for MVP's genomic and epidemiologic research initiatives. Proposals are due April 2, 2026, at 2:00 PM ET.

Scope of Work

The selected contractor will be responsible for a wide range of services, including:

  • Designing and developing survey booklets, letters, and other printed materials.
  • Material mailings, response tracking, and handling returned mail.
  • Scanning and extracting response data, including Personally Identifiable Information (PII) and Protected Health Information (PHI), with secure weekly/daily transmission.
  • Project management, resource planning, cost estimating, risk management, and communication.
  • Maintaining federal security and information requirements, including obtaining an Authority to Operate (ATO) specific to the system utilized by MVP.
  • Designing, printing, and mailing various packets (recruitment, informational, appointment, baseline, lifestyle surveys).
  • Designing, producing, and distributing MVP newsletters and business reply envelopes.
  • Designing, producing, and distributing personalized letters in response to "whitemail."

Contract Details

  • Contract Type: Indefinite Delivery/Requirements with Firm Fixed Price Task Orders.
  • Estimated Total Services: $39,000,000.00
  • Maximum Ceiling: $44,000,000.00 over five (5) years.
  • Period of Performance: Base contract from May 11, 2026, to May 10, 2031.
  • Set-Aside: UNRESTRICTED.
  • NAICS Code: 541910 - Marketing Research and Public Opinion Polling.
  • Product/Service Code: R408 - Program Management/Support Services.

Submission & Evaluation

  • Submission: Offers must be submitted electronically via email to Michael.Haydo@va.gov.
  • Evaluation: Proposals will be evaluated across four volumes: Contract Forms and Administration, Technical Proposal (including risk), Past Performance, and Price. Technical, Past Performance, and Contract Forms/Administration are combined and significantly more important than Price. Award will be based on a "best value" determination.
  • Past Performance: Only past performance from the prime contractor will be used for evaluation, though subcontractor information may support the experience factor. A Past Performance Questionnaire is provided for references.

Key Clarifications & Updates

  • Offer Deadline: Extended to April 2, 2026, at 2:00 PM ET.
  • MVP Appreciation Pins: The VA will provide these as Government-Furnished Equipment (GFE); bidders should only price labor for insertion.
  • Envelope Specifications: A 6" x 9.5" window envelope with a folded Business Reply Envelope (BRE) is acceptable. The MHS Survey (Task 9) will require a 9"x12" flat envelope.
  • Whitemail Processing: Labor for handling, reviewing, and processing returned "whitemail" should be factored into the per-piece cost of Task 12 (Personalized Letters).
  • Small Business Subcontracting Plan: Required for large business offerors, with specific pre-award goals.
  • VA-E ATO: Offerors must include information on their ability to obtain or leverage existing VA-E ATOs specific to the system utilized by MVP.

Contact Information

People

Points of Contact

Michael D HaydoContracting OfficerPRIMARY

Files

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Versions

Version 4Viewing
Solicitation
Posted: Mar 25, 2026
Version 3
Solicitation
Posted: Mar 16, 2026
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Version 2
Solicitation
Posted: Feb 26, 2026
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Version 1
Pre-Solicitation
Posted: Feb 26, 2026
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