R701 - Sole Source requirement with OutFront Media
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Navy (NAVSUP FLCN Pentagon Directorate Philadelphia Office) intends to award a sole source, firm-fixed price contract to OutFront Media, Inc. for advertising services to support the Navy Judge Advocate General Corps (JAGC) recruiting efforts. This is a Combined Synopsis/Solicitation, and interested parties may submit information for consideration. Responses are due by May 21, 2026.
Scope of Work
This requirement involves leveraging OutFront Media's proprietary ON Smart Media platform to provide digital billboard advertising. The platform enables precise audience targeting, real-time messaging, and relevant content delivery to prospective recruits and candidates for the Navy JAGC. The goal is to demonstrate the Navy's commitment to excellence as students and practicing lawyers explore career opportunities.
Contract & Timeline
- Contract Type: Firm-Fixed Price
- Opportunity Type: Combined Synopsis/Solicitation (FAR Part 12, FAR Subpart 5.2)
- NAICS Code: 541850 (Small Business Size Standard: $34.5M)
- Set-Aside: None specified (sole source)
- Period of Performance: Anticipated June 29, 2026, through June 28, 2026 (as stated in the description)
- Response Due: May 21, 2026, at 8:00 PM EDT
- Published Date: May 19, 2026
Evaluation
The government intends to solicit this acquisition on a sole source basis to OutFront Media. This announcement constitutes the only solicitation. The Contracting Officer will only consider information submitted by interested parties to the extent that it demonstrates the requirement should be competed. The government will not pay or reimburse offerors for any submission.
Additional Notes
This is the only Request for Quotation (RFQ) for this requirement, including all terms, conditions, and applicable FAR, DFARS, and NMCARS clauses and provisions. Clauses can be accessed at acquisition.gov/far-overhaul and acq.osd.mil/dpap/dars/dfarspgi/current/index.html. All correspondences should be sent via email to Mrs. Shawn Thomas-Hopkins at shawn.l.thomashopkins.civ@us.navy.mil.