Seeking Radio/Digital Advertising Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of Veterans Affairs (VA), specifically the Ralph H. Johnson VA Medical Center (RHJ VAMC), is seeking Radio and Digital Advertising Services in the greater Charleston, South Carolina area. This is a Total Small Business Set-Aside Sources Sought notice to identify qualified vendors. Responses are due by June 8, 2026.
Purpose
The objective is to procure comprehensive radio and digital advertising services for the RHJ VAMC. The goal is to effectively reach a target demographic market (ages 24-60) within the greater Charleston, SC area, supporting the medical center's outreach and communication efforts.
Scope of Work
The required services include providing radio and digital advertising space on an as-needed basis. This encompasses planning, pre-production, layout, and implementation of advertising campaigns. Digital advertising may leverage advanced techniques such as retargeting, geo-fencing, search retargeting, and contextual targeting. The contractor will also be responsible for the production of high-definition radio advertisements and targeted out-of-home advertising campaigns, utilizing the latest technology and high-quality imagery. All produced content must be provided in digital copies for review and archiving.
Contract & Timeline
- Opportunity Type: Sources Sought
- Anticipated Contract Type: Firm-Fixed Price Indefinite Delivery / Indefinite Quantity (IDIQ)
- Set-Aside: Total Small Business Set-Aside (FAR 19.5)
- Period of Performance: Base period of 3 months, with potential for future expansions. Individual deliverable schedules not to exceed 12 months without Contracting Officer approval.
- Response Due: June 8, 2026, 11:00 AM UTC
- Published Date: June 3, 2026
Special Requirements
Key requirements include providing a dedicated account representative and technical support, demonstrating the ability to push ads to mobile devices for designated audiences, and proving overall capability in advertising inventory and campaign execution. Contractors must ensure high-definition production quality and adhere to VA guidelines for using images of Veteran patients (requiring VA Form 10-3203). All produced materials become the property of RHJ VAMC and the VA. Contractor employees handling Federal records must complete RHJVAMC-provided records management training and comply with all associated obligations, including safeguarding records and incorporating these requirements into subcontracts.
Additional Notes
This is a Sources Sought notice for market research purposes. Interested parties should email the primary contact. If interest has already been submitted, re-submission is not required.