DH10--DIGITAL WAYFINDING
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of Veterans Affairs (VA), specifically the VA San Diego Healthcare System (VASDHS), is soliciting proposals for a Digital Wayfinding System. This Firm-Fixed-Price contract aims to enhance navigation for patients, visitors, and staff across four VASDHS facilities, including the Jennifer Moreno Medical Center in San Diego, CA. This acquisition is a Service-Disabled Veteran-Owned Small Business (SDVOSB) Set-Aside. Offers are due by April 20, 2026, at 1:00 PM MST.
Scope of Work
The project requires the concept, design, manufacturing, installation, and maintenance of an interactive digital wayfinding system. Key deliverables include:
- Installation of 16 digital wall-mounted touchscreen monitors (47"-65") with cabling.
- ADA compliant interactive floor maps with turn-by-turn directions and an elevator-only routing option.
- "Top 10 Destinations" quick-access cards with photos and hours.
- Real-time content with remote update capabilities.
- Built-in accessibility features (screen reader, magnifier, text scaling, high contrast display).
- Staff training on the system.
- A browser-based platform accessible via a single URL for all four VA San Diego locations.
- Indoor routing for each facility and an exterior campus map for the main hospital.
- VA-branded QR codes and print-ready maps.
- Provision of a standard manufacturer warranty. Installation is expected to begin before June 30, 2026.
Contract Details
- Contract Type: Firm-Fixed-Price.
- Period of Performance: A base year (May 1, 2026 - April 30, 2027) with three one-year option periods, potentially extending through April 30, 2030.
- Estimated Value: Up to $34 Million (note: this is an estimate or ceiling).
- Set-Aside: This is a Service-Disabled Veteran-Owned Small Business (SDVOSB) Set-Aside in accordance with VAAR 852.219-73 and FAR 52.219-27. Offerors must be certified SDVOSBs in the SBA database at the time of offer and award. Limitations on subcontracting (50% for services) apply.
- NAICS Code: 541512 - Computer Systems Design Services.
- Place of Performance: VASD Jennifer Moreno Medical Center, Kearny Mesa Outpatient Clinic, Chula Vista Outpatient Clinic, and Oceanside Outpatient Clinic.
Submission & Evaluation
- Offers Due: April 20, 2026, at 1:00 PM MST.
- Questions Due: April 13, 2026, at 1:00 PM MST.
- Submission Method: Offers and questions must be submitted via email to Felicia Simpson, Contract Specialist, at Felicia.Simpson@va.gov in PDF format.
- Evaluation: Award will be based on the most advantageous offer, considering price and non-price factors including Technical Approach, Experience, and Required Documents. Lowest Price Technically Acceptable (LPTA) procedures will not be used.
- Required Documents: Key submission requirements include VA Form 10091, W-9, FMS Vendor File Update Form, verification of SAM.gov registration, and a signed VAAR 852.219-75 certification (clause 852.219-75 on page 28). All documentation under Section E and all amendments must be submitted; failure to do so will result in the offer not being accepted or evaluated.
Contact Information
- Primary Contact: Felicia L Simpson, Contract Specialist, Felicia.Simpson@va.gov.