Digital Content Evaluation and Analysis Platform License Subscription for CDC Office of Communication
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Centers for Disease Control and Prevention (CDC) Office of Acquisition Services has awarded a Firm-Fixed Price contract for a Digital Content Evaluation and Analysis Platform License Subscription for the CDC Office of Communication. This opportunity was a Total Small Business Set-Aside.
Scope of Work
The awarded platform will facilitate digital usability testing for CDC digital content, enabling rapid online user tests on desktop and mobile platforms. Key functionalities include:
- Conducting various user tests (task-based, 1-click, moderated, preference, A/B testing) on live URLs.
- Capturing user screens and comments on desktop and mobile devices.
- Providing access to a Contributor Network of panelists (general consumers, healthcare providers, public health professionals) with specific panelist counts (e.g., 50 for short tests, 1650 for standard tests, 100 for moderated tests).
- Offering 6 creator seats with unlimited viewer seats for collaboration, with optional additional seats and session units.
- Ensuring customer support via email, live chat, and phone, with 24-hour coverage during the business week.
Contract Details
- Contract Type: Firm-Fixed Price.
- Period of Performance: A base period from April 1, 2026, to March 31, 2027, with four option periods extending through March 31, 2031, plus a potential 6-month extension.
- Set-Aside: Total Small Business Set-Aside (FAR 19.5).
- NAICS Code: 518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services.
- Place of Performance: Georgia, United States.
Evaluation
The award followed a competitive process. Offers were initially screened for acceptability based on Section 508, PII/encryption, and Security compliance. Subsequent evaluation considered Technical Capability, Management Approach, Similar Experience, Past Performance, and Price, with technical factors being significantly more important than price.
Additional Notes
The platform and services must comply with IT security, PII, and Section 508 requirements. Contractor employees are required to sign Non-Disclosure Agreements (NDAs).