Digital Content Evaluation and Analysis Platform License Subscription for CDC Office of Communication
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Centers for Disease Control and Prevention (CDC) Office of Communication is seeking proposals for a Digital Content Evaluation and Analysis Platform License Subscription. This Total Small Business Set-Aside opportunity aims to procure an online solution for rapid, remote usability testing of CDC's digital content on desktop and mobile platforms. Proposals are due by March 30, 2026, at 12:00 PM EDT.
Purpose & Scope
The CDC requires a license subscription for a digital evaluation and analysis platform to conduct various types of rapid online user tests, including unmoderated short, unmoderated standard, and moderated tests with live participants from a Contributor Network. The platform should record user screens, capture comments, and provide rapid transcription and results, allowing CDC UX staff to focus on analysis and improvement of digital content. This ensures CDC's digital products meet user needs and inform effective health communications.
Key Requirements
- Platform Functionality: Conduct task-based, 1-click, moderated, preference, and A/B testing on live URLs.
- User Testing: Ability to capture user screens and comments on desktop and mobile devices.
- Contributor Network: Access to panelists including general consumers, healthcare providers, and public health professionals.
- Panelist counts: 50 for short tests, 1650 for standard tests, 100 for moderated tests.
- Seats: 6 creator seats with unlimited viewer seats. Optional: 2 additional creator seats and up to 3,000 additional session units.
- Support: Customer support via email, live chat, and phone, with 24-hour coverage during the business week.
- Compliance: Must meet IT security, PII, Section 508, and FedRAMP authorization requirements.
Contract Details
- Contract Type: Firm-Fixed Price.
- Period of Performance: A base period from April 1, 2026, to March 31, 2027, with four one-year option periods, and a potential 6-month extension, extending through March 31, 2031.
- NAICS Code: 518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services.
- Payment Terms: Subscription costs paid annually upon license activation; non-optional work paid monthly.
Submission & Evaluation
- Offers Due: March 30, 2026, 12:00 PM EDT.
- Evaluation Criteria: Initial acceptability screening (Go/No-Go) based on Section 508, PII/encryption, and Security compliance. Subsequent evaluation will consider Technical Capability, Management Approach, Similar Experience, Past Performance, and Price. Technical factors are significantly more important than price.
- Proposal Structure: Technical Quote (Volume I) has a 20-page limit, including cover letters, TOCs, appendices, tables, and figures.
Important Notes
Offerors must acknowledge all amendments. Contractor employees will be required to sign Non-Disclosure Agreements (NDAs). Past performance information is required. Contact Jennifer Gartzke at jgartzke@cdc.gov for inquiries.