Media and Social Media Analysis Support Tool Service
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Air Force (SAF/PA) is soliciting proposals for Media and Social Media Analysis Support Tool Services. This opportunity seeks web-based assessment tools to monitor, aggregate, and analyze large-scale external media data, providing insights into narratives, trends, and sentiment relevant to SAF/PA mission objectives. This is a Total Small Business Set-Aside. Proposals are due April 6, 2026, at 12:00 PM Eastern Time.
Scope of Work
The contractor shall provide web-based assessment tools capable of monitoring, aggregating, and analyzing large-scale external media data. These tools must support analytical reporting and visualizations to deliver timely insights into media narratives, trends, and sentiment relevant to the SAF/PA mission. The system is required to monitor thousands of domestic and international media outlets across print, web, broadcast, and social media platforms.
Contract & Timeline
- Contract Type: Firm Fixed Price (FFP)
- Period of Performance: A 12-month base period (April 9, 2026 - April 8, 2027), followed by four 12-month option periods, and a 6-month option to extend services. The total duration, including options, shall not exceed 66 months.
- Product Service Code (PSC): DG10 (Network Services Delivered As A Service)
- Place of Performance: Washington, DC, United States
- Solicitation Issue Date: March 20, 2026
- Questions Deadline: April 1, 2026, 12:00 PM Eastern Time (via email only)
- Proposal Submission Deadline: April 6, 2026, 12:00 PM Eastern Time (via email only)
- Past Performance Questionnaire (PPQ) Deadline for References: April 7, 2026, 12:00 PM EST
Submission & Evaluation
- Proposal Format: Proposals must be submitted in three volumes: Volume I – Technical/Mission Capability, Volume II – Past Performance, and Volume III – Price. Electronic copies should be in MS Word, Excel, PowerPoint 2016 or higher, or searchable PDF format.
- Evaluation Factors: Award will be based on a Performance Price Tradeoff (PPT) source selection. Evaluation factors include:
- Technical Approach (Acceptable/Unacceptable)
- Past Performance (Satisfactory or Substantial required for award)
- Price (Evaluated for completeness, balance, and reasonableness)
- Award Basis: Tradeoffs will be made between Past Performance and Price for technically acceptable offers, with Past Performance being more important than Price. The Government intends to award based on initial proposals but reserves the right to conduct interchanges.
Eligibility & Notes
- Set-Aside: This is a competitive 100% Small Business Set-Aside.
- NAICS Code: 516210, with a Size Standard of $47,000,000.00.
- Offerors must be registered in the System for Award Management (SAM) prior to award.
- Offerors agree to hold prices firm for 180 calendar days from the proposal receipt date.
- Contacts: Parris Kennedy (parris.kennedy@us.af.mil) and Stacy Rutherford (stacy.rutherford.ctr@us.af.mil).