Branded Merchandise
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically W6QM MICC-WEST POINT, is soliciting proposals for Branded Merchandise services for the United States Military Academy (USMA) Admissions Directorate. This Total Small Business Set-Aside opportunity requires a contractor to design, acquire, package, and distribute personal presentation items ("Kits" or "Packages") to support recruitment, outreach, and engagement operations. The contract type is Firm Fixed Price (FFP). Proposals are due by March 27, 2026, at 3:00 PM EST.
Scope of Work
The contractor will provide comprehensive services including:
- Consulting Expertise: Higher-education admissions consulting on branded merchandise.
- Direct Fulfillment: On-demand, direct-to-recipient shipping of packages and event kits.
- Online Portal Management: Design and management of user-friendly online ordering portals.
- Custom Branding: Providing branded packaging for high-education institutions.
- Personalization: Offering audience-specific merchandise personalization.
- Quality Assurance: Managing supplier relationships and enforcing inspection standards.
Key deliverables include various kits/packages such as Campus Tour Packages (1000-1500 annually), Overnight Tour Packages (300-420 annually), College Fair Kits (50 annually), and West Point Hosted Admission Event Kits (400 annually). The contractor must propose items for each kit, including per-unit pricing and rationale, and provide samples of previously branded items.
Contract Details
- Contract Type: Firm Fixed Price (FFP).
- Set-Aside: Total Small Business Set-Aside (FAR 19.5).
- NAICS Code: 541890 (size standard $19,000,000.00).
- PSC: R499 (Other Professional Services).
- Period of Performance: The base period for CLINs 0001-0005 is from April 3, 2026, to April 2, 2027 (12 months), with the overall PWS indicating a one-year base period and two option years.
- Place of Performance: West Point, NY (no onsite performance required; consulting and correspondence via electronic means, product delivery as specified).
Submission & Evaluation
- Offer Due Date: March 27, 2026, at 3:00 PM EST.
- Inquiries Deadline: March 23, 2026, at 4:00 PM EST, via email to Lakenia.M.Brown.civ@army.mil.
- Quote Submission: Quotes must be submitted on SF 1449. Electronic submissions via email or fax are NOT accepted. Hard copies are required, along with digital copies on CD-ROM.
- Evaluation Criteria: Award will be made on a Lowest Price Technically Acceptable (LPTA) basis, considering the following factors in order of importance:
- Experience Capability
- Past Performance
- Price
- Offerors must complete and submit attachments including a Pricing Sheet (Attachment A), Specific Relevant Contracts, a Past Performance Questionnaire, and a Subcontractor/Teaming Partner Consent Form for the Release of Past Performance Information.
Contact Information
- Primary Point of Contact: Lakenia M. Brown, lakenia.m.brown.civ@army.mil, 520-687-8138.