Branded Merchandise
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, through W6QM MICC-WEST POINT, is soliciting proposals for Branded Merchandise to support the United States Military Academy (USMA) Admissions Directorate. This Total Small Business Set-Aside contract requires a vendor to design, acquire, package, and distribute personal presentation items ("Kits" or "Packages") for recruitment, outreach, and engagement operations. Proposals are due March 27, 2026, at 3:00 PM EST.
Scope of Work
The contractor will provide comprehensive services including:
- Consulting Expertise: Higher-education admissions consulting on branded merchandise.
- Direct Fulfillment: On-demand, direct-to-recipient shipping of packages and event kits.
- Online Portal Management: Design and management of user-friendly online ordering portals.
- Custom Branding & Personalization: Providing branded packaging and audience-specific merchandise personalization.
- Quality Assurance: Managing supplier relationships and enforcing inspection standards.
Key deliverables include annual quantities of Campus Tour Packages (1000-1500), Overnight Tour Packages (300-420), College Fair Kits (50), and West Point Hosted Admission Event Kits (400). The contractor is responsible for all shipping arrangements and maintaining a 95% compliance rate for shipping timelines.
Contract Details
- Contract Type: Firm Fixed Price (FFP)
- Set-Aside: Total Small Business Set-Aside (FAR 19.5)
- NAICS Code: 541890 (Size Standard: $19,000,000.00)
- Product Service Code (PSC): R499 (Other Professional Services)
- Period of Performance: The Performance Work Statement (PWS) indicates a one (1) year base period with two (2) option years. Specific delivery information for Option Line Items 1001 and 2001 has been modified by amendment, and items 3001 and 4001 have been deleted.
- Place of Performance: West Point, NY. No onsite performance is required; consulting and correspondence will be electronic, with product delivery as specified.
Submission & Evaluation
- Proposal Due Date: March 27, 2026, at 3:00 PM EST.
- Inquiries Deadline: March 23, 2026, at 4:00 PM EST, via email to Lakenia.M.Brown.civ@army.mil.
- Submission Method: Quotes must be submitted on SF 1449, requiring hard copies along with digital copies on CD-ROM. Electronic submissions via email, fax, or USB drives are not accepted.
- Evaluation Criteria: Award will be made on a Lowest Price Technically Acceptable (LPTA) basis, considering:
- Experience Capability
- Past Performance
- Price Offerors are strongly encouraged to submit their best initial proposal, as award may be made without discussions. Noncompliance with instructions may lead to rejection.
Key Attachments & Notes
Important attachments include the Performance Work Statement (PWS), Wage Determination (No. 2015-4159), a Pricing Sheet (Attachment A), a Past Performance Questionnaire, a Specific Relevant Contracts Sheet, and a Subcontractor/Teaming Partner Consent Form for Past Performance Information. Offerors must propose items for each kit/package, including per-unit pricing and rationale, and provide samples of previously provided branded items for bid evaluation.