Branded Merchandise
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, MICC-West Point, is soliciting proposals for Branded Merchandise services to support the United States Military Academy (USMA) Admissions Directorate. This is a Total Small Business Set-Aside for a Firm Fixed-Price (FFP) contract. The selected contractor will design, acquire, package, and distribute personal presentation items ("Kits" or "Packages") to enhance recruitment, outreach, and engagement efforts. Proposals are due March 27, 2026, at 3:00 PM EST.
Scope of Work
The contractor will provide comprehensive services including:
- Consulting Expertise: Higher-education admissions consulting on branded merchandise.
- Direct Fulfillment: On-demand, direct-to-recipient shipping of packages and event kits.
- Online Portal Management: Designing and managing user-friendly online ordering portals.
- Custom Branding: Providing branded packaging for high-education institutions.
- Personalization: Offering audience-specific merchandise personalization.
- Quality Assurance: Managing supplier relationships and enforcing inspection standards.
Key deliverables include annual quantities of Campus Tour Packages (1000-1500), Overnight Tour Packages (300-420), College Fair Kits (50), and West Point Hosted Admission Event Kits (400). The contractor must designate a single project manager, participate in monthly status meetings, and arrange/pay for all shipping, maintaining a 95% compliance rate for timelines.
Contract Details
- Contract Type: Firm Fixed Price (FFP).
- Set-Aside: Total Small Business Set-Aside (FAR 19.5).
- NAICS Code: 541890 (Size Standard: $19,000,000.00).
- Product Service Code (PSC): R499 (Other Professional Services).
- Period of Performance: A one-year base period (April 3, 2026, to April 2, 2027) with two (2) option years. Start date is ASAP.
- Place of Performance: No onsite performance at USMA; consulting and correspondence via electronic means, with product delivery as specified in the Scope of Work.
- Wage Determination: Service Contract Act Wage Determination No. 2015-4159, Revision No. 31, for Orange County, NY, applies, outlining minimum hourly wages and fringe benefits.
Submission & Evaluation
- Offer Due Date: March 27, 2026, at 3:00 PM EST.
- Inquiries Deadline: March 23, 2026, at 4:00 PM EST. Submit inquiries via email to Lakenia.M.Brown.civ@army.mil.
- Quote Submission: Quotes must be submitted on SF 1449. Electronic submissions via email or fax are not accepted. Hard copies are required, along with digital copies on CD-ROM.
- Evaluation Criteria: Award will be made on a Lowest Price Technically Acceptable (LPTA) basis, considering the following factors in order of importance:
- Experience Capability
- Past Performance
- Price
- Required Attachments: Offerors must complete and submit Attachment A (Pricing Sheet), Attachment 2 (Specific Relevant Contracts Sheet), and Attachment 3 (Past Performance Questionnaire). Prime contractors must also ensure major subcontractors/teaming partners complete Attachment 1 (Consent Form for Release of Past Performance Information). Samples of previously provided branded items are also required for bid evaluation.
Contact Information
Primary Point of Contact: Lakenia M. Brown, lakenia.m.brown.civ@army.mil.