Branded Merchandise

Amendment / Modification

This amendment modifies the solicitation W911SD26QA036 dated 17 MAR 2026. The key changes are:

• Revision of the Performance Work Statement (PWS) to define the terminology of "kit" and "package".

• Revision of Attachment A to align with the clarified terminology.

• Revision of the Instructions to Offerors to incorporate the defined terminology.

• Performance Work Statement (PWS)

• Attachment A

• Instructions to Offerors

• The deadline for submitting questions has been extended to 23 March 2026, 4:00 PM EST.

• The deadline for submitting offers remains 27 March 2026, 3:00 PM EST.

• Offerors must acknowledge receipt of this amendment.

• The revised Attachment A (Price Schedule) must be completed in its entirety, with pricing proposed at the unit level for each item.

• All other terms and conditions of the original solicitation remain unchanged.

• Revised contract documents include: Revised Attachment A and Revised Performance Work Statement.

• The original Performance Work Statement has been deleted.

• Page counts for the Revised Performance Work Statement (3 pages) and Revised Attachment A (1 page) have been updated.

Form / Attachment / Pricing Sheet

This document is an Excel spreadsheet containing CLINs (Contract Line Item Numbers) and detailed line items for branded merchandise and associated tour packages. It appears to be a pricing sheet or a breakdown of anticipated supplies and services.

• CLINs: Includes CLINs 0001, 1001, and 2001, all related to 'Branded Merchandise' with a quantity of 12 months.
• Line Items: Details specific services with estimated annual usage:
  • Campus Tour Package: 1500 Annually
  • Overnight Tour Package: 420 Annually
  • College Fair Kit: 50 Annually
  • West Point Hosted Admission Event Kit: 400 Annually
• Pricing: Unit Price and Total Amount columns are present but empty, indicating that pricing is to be filled in by the bidder.
• Disclaimer: Notes that estimated quantities are for evaluation purposes only and actual quantities may vary.

This document is crucial for bidders as it outlines the specific services and merchandise the government is looking to procure. Bidders will need to use this information to prepare their pricing proposals, understanding the estimated quantities and types of services required. The empty pricing fields indicate where bidders must provide their cost estimates.

Statement of Work (SOW) / Performance Work Statement (PWS)

This Performance Work Statement (PWS) defines the terms for a contractor to design, acquire, package, and distribute branded personal presentation items ("Kits" or "Packages") for the United States Military Academy (USMA) Admissions Directorate. The goal is to support recruitment, outreach, and engagement operations, enhancing awareness, engagement, and conversion.

• Full-Service Contract: Encompasses fulfillment of branded, mission-aligned materials.

• Key Deliverables:

  • Campus Tour Package: 1000-1500 annually, one item per participant, delivered twice annually to the USMA warehouse.
  • Overnight Tour Package: 300-420 annually, one item per participant, delivered twice annually to the USMA warehouse. May include 1-2 additional items for high-quality applicants.
  • College Fair Kit: 50 annually, providing items for 50 attendees per kit, conforming to NACAC College Fairs standards. Delivery is 30% to USMA warehouse and 70% direct to event locations.
  • West Point Hosted Admission Event Kit: 400 annually, providing items for 30 attendees per kit. Delivery is 30% to USMA warehouse and 70% direct to event locations.

• Kit & Package Item Selection: Contractor recommends items; USMA Admissions makes final decisions. USMA may change items up to twice annually, keeping per-unit price consistent.

• Quality Assurance: Ensure USMA receives quality, durable, and brand-appropriate items.

• Shipping Compliance: Maintain a 95% compliance rate for meeting shipping timelines (delays caused by third-party shippers are not the contractor's responsibility).

• Responsiveness: Promptly respond to and inform USMA of issues interrupting or delaying delivery.

• Period of Performance: One (1) year base period, with two (2) option years. Start Date: ASAP.

• Place of Performance: No onsite performance required. Consulting and correspondence via electronic means. Product delivery as specified in the scope of work.

• Consulting Expertise: Provide higher-education admissions consulting on branded merchandise.

• Direct Fulfillment: Capability for on-demand, direct-to-recipient shipping.

• Online Portal Management: Design, implement, and manage user-friendly online ordering portals.

• Custom Branding: Provide branded packaging for high-education institutions.

• Personalization: Offer audience-specific merchandise personalization.

• Project Manager: Designate a single project manager as the primary point of contact.

• Status Meetings: Participate in monthly status meetings with performance reports.

• Shipping: Arrange and pay for shipping via USPS, FedEx, UPS, or other agreed-upon providers.

• Government Furnished Information: USMA Admissions will provide West Point logos, crests, etc., in electronic format.

Amendment / Modification

This amendment modifies the solicitation W911SD26QA036 by clarifying sample instructions as per addendum 52.212-1.

Key changes include:

• Deletion of CLINs/SLINs/ELINs for Branded Merchandise (Items 3001 and 4001).

• Deletion of inspection and acceptance locations for Items 3001 and 4001 at W16BC3 - W1FB US MILITARY ACADEMY.

• Modification of delivery information for Option Line Item 1001 and 2001, with updated periods of performance.

• Deletion of delivery information for Option Line Item 3001 and 4001.

• Modifications to the "Addendum to 52.212-1, Instructions to Offerors - Commercial Products and Commercial Services", specifically within the "Instructions to Offerors" section regarding quote submission and inquiries.

• CLINs/SLINs/ELINs (Items 3001, 4001, and 1001, 2001)

• Inspection and Acceptance Locations

• Delivery Information

• Addendum to 52.212-1, Instructions to Offerors

• The deadline for quote submission remains 27 March 2026, 3:00 PM EST.

• The amendment clarifies instructions for quote preparation and submission, including format, content, and submission methods (hard copy and CD-ROM, no USB drives).

• Offerors are cautioned that noncompliance with instructions may lead to rejection.

• The government intends to award to the lowest priced technically acceptable quote, with evaluation criteria under 52.212-2 Evaluation - Commercial items Addendum.

• Offerors are encouraged to present their best Experience Capability, Past Performance, and prices in their initial proposal submission, as award may be made without discussions.

Form / Attachment / Pricing Sheet

This document appears to be a pricing sheet or a list of CLINs (Contract Line Item Numbers) related to branded merchandise. It outlines CLINs, the supplies/services, and the quantity in months.

• CLINs: 0001 through 0005
• Supplies/Services: Branded Merchandise
• Quantity: 12 Months for each CLIN
• Unit Price and Amount columns are present but empty, indicating they are to be filled in by the bidder.

Bidders will need to use this document to provide their pricing for the specified branded merchandise over a 12-month period for each CLIN. This sheet is crucial for proposal preparation and will likely be a key component in the evaluation of pricing.

Solicitation / RFP / RFQ

This solicitation (W911SD26QA036) is for the procurement of branded merchandise. The government intends to award a Firm Fixed Price (FFP) contract to the responsible offeror whose quote is most advantageous, considering price and other factors.

• The primary deliverable is branded merchandise.

• The North American Industry Classification System (NAICS) code is 541890, with a size standard of $19,000,000.00.

• Product Service Code (PSC) is R499.

• The period of performance for the base item (0001) and option line items (1001, 2001, 3001, 4001) is from April 3, 2026, to April 2, 2027, with a quantity of 12 months for each.

• The contract type is Firm Fixed Price (FFP).

• The solicitation includes FAR clauses related to commercial products and services, small business set-asides, labor standards, and payment instructions.

• Offer Due Date: March 27, 2026, at 3:00 PM EST.

• Quote Submission: Quotes must be submitted on SF 1449. Electronic submissions via email or fax are not accepted. Hard copies are required, along with digital copies on CD-ROM.

• Inquiries Deadline: March 23, 2026, at 4:00 PM EST via email to Lakenia.M.Brown.civ@army.mil.

• Evaluation Criteria: The award will be made on a Lowest Price Technically Acceptable (LPTA) basis, considering the following factors in order of importance:

  1. Experience Capability
  2. Past Performance
  3. Price

• Offerors are cautioned that noncompliance with instructions may lead to rejection.

• This acquisition is set aside for Small Business.

• The solicitation includes numerous FAR and DFARS clauses, including those related to subcontracting limitations, payment by electronic funds transfer (WAWF), and tax on foreign procurements.

• Attachments are referenced, including a Performance Work Statement (PWS) and Wage Determination.

Form / Attachment / Pricing Sheet

This document, "Specific Relevant Contracts Sheet," requires Offerors to provide detailed documentation of their past performance on contracts that are similar in nature, size, and complexity to the effort being procured under this solicitation. It serves as a critical component for evaluating an Offeror's past performance.

Offerors must include the following for each relevant contract:

• Rationale for Relevance: A clear explanation of why the past contract is considered the same or similar in nature, size, and complexity to the current solicitation's effort.
• Contract Details: Contract Number, Award Date, Contract Type, Original and Final (or projected final) Price, Original and Final (or projected final) Delivery Schedule.
• Contact Information: Names, addresses, and telephone numbers for the Government (or commercial) Procuring Contracting Officer (PCO), Administrative Contracting Officer (ACO), and Government or commercial technical representative or COR.
• Detailed Relevancy Description: Specific aspects of the past contract deemed relevant to the proposed effort and how they relate.
• Narrative Explanation: Description of objectives achieved, including any cost growth or schedule delays. For contracts not meeting original requirements, provide explanations for shortcomings and demonstrated corrective actions.
• Negative Performance Documentation: Copies of any cure notices, show cause letters, or contract discrepancy reports, along with descriptions of corrective actions taken.
• Schedule Revisions: A list of all delivery schedule revisions and explanations for each.

This attachment is crucial for bidders to demonstrate their capability and experience. A well-documented and persuasive submission of relevant past performance is essential for a favorable evaluation. Offerors must clearly articulate how their prior work aligns with the requirements of this solicitation, including management actions taken to overcome problems and improve performance.

Form / Attachment / Pricing Sheet

This document is a "Subcontractor/Teaming Partner Consent Form for The Release of Past Performance Information to the Prime Contractor." It is required to allow the government to disclose a subcontractor's or teaming partner's past and present performance information to the prime contractor during the source selection process. This consent is necessary because prime contractors are considered private parties.

• The form requires the subcontractor/teaming partner to consent to the discussion of their past performance information with the prime contractor.
• It includes a sample letter to the Contracting Officer, where the subcontractor/teaming partner identifies their role (subcontractor/teaming partner), the prime contractor, the solicitation number, and the program title.
• The letter states understanding of the government's emphasis on past performance and consent to allow discussion of past performance information to facilitate the performance confidence assessment process.
• It requires a signature, title, and company name of an individual authorized to legally bind the company.

Prime contractors are instructed to have major subcontractors/teaming partners complete this consent form. The completed forms should be submitted as part of the Past Performance Volume III Proposal. Bidders should ensure their identified subcontractors and teaming partners complete and submit this form as required to facilitate the government's past performance evaluation.

Other / Unclassified

This document is a U.S. Department of Labor Wage Determination (No. 2015-4159, Revision No. 31) for the Service Contract Act, applicable to New York, specifically Orange County. It lists various occupational classifications with their corresponding minimum hourly wage rates and outlines required fringe benefits.

This wage determination establishes the minimum wages and fringe benefits that must be paid to service employees working on covered federal contracts in the specified location. Bidders must consult this document to accurately calculate labor costs for their proposals and ensure compliance with federal labor laws. Key details include:

• Occupational Wage Rates: A comprehensive list of job titles and their minimum hourly pay rates.
• Fringe Benefits: Specifies Health & Welfare benefits ($5.55/hour or $222.00/week), paid vacation (2 weeks after 1 year, 3 after 5, 4 after 15), and 12 paid holidays.
• Executive Orders: Notes applicability of Executive Order 13706 (Paid Sick Leave) and Executive Order 13658 (minimum wage adjustments).
• Hazardous Pay: Details differentials for working with ordnance, explosives, and incendiary materials.
• Uniform Allowance: Outlines requirements for providing and maintaining uniforms.
• Conformance Process: Explains the procedure (using Standard Form 1444) for classifying and determining wages for occupations not listed in the determination.

Form / Attachment / Pricing Sheet

This document is a Past Performance Questionnaire intended for use by customers or agencies to evaluate a contractor's performance on a previous contract. Bidders may be required to provide this questionnaire to their past performance references to complete and submit.

• Section 1: Contract Identification: Collects details about the contract being evaluated (Contractor, UEI, Contract Number, Contract Type, Period of Performance, Costs, Description of Service).
• Section 2: Customer Or Agency Identification: Gathers information about the entity that received the services.
• Section 3: Evaluator Identification: Information about the individual completing the questionnaire.
• Section 4: Evaluation: Provides a rating scale (Satisfactory, Marginal, Unsatisfactory, Not Applicable) for Technical Performance, Program Management, Transition/Phase-In, Employee Retention/Attraction, and Small Business Participation. Requires detailed explanations for Marginal or Unsatisfactory ratings and information on contract terminations.
• Section 5: Narrative Summary: Includes space for a qualitative summary of performance, reservations about future solicitation, and additional comments.

Bidders should be aware that this questionnaire will likely be used to gather past performance information for their proposals. They should identify appropriate references who can complete this form accurately and positively. Understanding the evaluation criteria within this form can help bidders prepare their references and potentially self-assess their own past performance.

Statement of Work (SOW) / Performance Work Statement (PWS)

This Performance Work Statement (PWS) outlines the requirements for a Contractor to design, acquire, package, and distribute branded personal presentation items ("Kits" or "Packages") for the United States Military Academy (USMA) Admissions Directorate. The primary goal is to support recruitment, outreach, and engagement operations by enhancing awareness, engagement, and conversion through mission-aligned materials.

Essential Contractor Capabilities:

• Consulting Expertise: Providing higher-education admissions consulting on branded merchandise.
• Direct Fulfillment: On-demand, direct-to-recipient shipping of packages and event kits.
• Online Portal Management: Designing and managing user-friendly online ordering portals.
• Custom Branding: Providing branded packaging for high-education institutions.
• Personalization: Offering audience-specific merchandise personalization.
• Quality Assurance: Managing supplier relationships and enforcing inspection standards.

Deliverables:

• Campus Tour Package: 1000-1500 annually, one per participant. Assortment of West Point branded items in branded packaging for admissions tours.
• Overnight Tour Package: 300-420 annually, one per participant. Similar to the tour package but with additional items for high-quality applicants.
• College Fair Kit: 50 annually, for 50 attendees per kit. Items conform to NACAC College Fairs standards. Delivery is 30% bulk to warehouse, 70% direct to event locations.
• West Point Hosted Admission Event Kit: 400 annually, for 30 attendees per kit. Delivery is 30% bulk to warehouse, 70% direct to event locations.

Other Contractor Obligations:

• Designate a single project manager.

• Participate in monthly status meetings.

• Arrange and pay for all shipping (USPS, FedEx, UPS, etc.).

• Maintain a 95% compliance rate for meeting shipping timelines (delays by third-party shippers are not the contractor's responsibility).

• Promptly inform USMA of any issues interrupting or delaying deliveries.

• Period of Performance: One (1) year base period from the date of award, with two (2) option years. Start Date: ASAP.

• Place of Performance: No onsite performance required at USMA. Consulting and correspondence via electronic means. Product delivery as specified in the Scope of Work.

• USMA Admissions will provide West Point logos, crests, etc., in electronic format.

• Contractor must propose items for each kit/package, including per-unit pricing and rationale for how items meet objectives. Samples of previously provided branded items are required for bid evaluation.